Senior Copywriter
Creative bilingual copywriter crafting impactful content across digital and print. Drives engagement, aligns with brand voice, and delivers clear, compelling messaging that converts
Job Summary:
GS1 Egypt is seeking a creative and detail-oriented Copywriter to develop engaging, accurate, and impactful content across multiple channels. The ideal candidate will be responsible for crafting compelling messaging that aligns with GS1 Egypt’s brand voice, supports marketing initiatives, and enhances audience engagement.
Key Responsibilities:
Develop and manage social media content calendars, ensuring consistent and timely publishing across platforms.
Write high-quality blog articles
Create engaging newsletters to communicate updates, insights, and announcements to stakeholders.
Produce clear, user-friendly website content that reflects GS1’s services, solutions, and brand identity.
Develop persuasive and accurate print materials, including brochures, flyers, and corporate documents.
Collaborate with marketing, design, and product teams to ensure content aligns with campaign objectives.
Conduct research to understand industry trends and target audience needs.
Ensure all content adheres to GS1 Egypt brand guidelines and maintains consistency in tone and messaging.
Edit and proofread content to ensure high standards of quality and accuracy.
Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a Copywriter.
Experience in SAAS product.
Experience in Software products.
Experience in dealing with Project Managers.
Strong writing, editing, and storytelling skills in English and Arabic.
Experience in content planning and managing social media calendars.
Ability to adapt tone and style for different audiences and platforms.
Familiarity with SEO best practices is a plus.
Strong attention to detail and time management skills.
- Department
- Marketing
- Role
- Senior Copywriter
- Locations
- Cairo, Egypt
- Employment type
- Full-time
- experience-level
- Mid senior level
About GS1 Egypt
Established in 1997, GS1 Egypt is a member of the GS1 Global community, the world’s #1 source of barcodes and global standards. Since its founding, GS1 Egypt has expanded its role as the leading barcode provider to supporting companies and organizations in Egypt across a wide range of fields.
As of 2009, GS1 Egypt expanded its network of government partners to provide more services, including governance and compliance, for businesses across the entire supply chain.